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One of the strengths of internet of things (IoT) technology is that it can do so many things well. From smart toothbrushes to predictive maintenance on jetliners, the IoT has more use cases than you can count. The result is that various IoT uses cases require optimization for particular characteristics, from cost to speed to long life, as well as myriad others.
But in a recent post, “How the internet of things will change advertising” (which you should definitely read), the always-insightful Stacy Higginbotham tossed in a line that I can’t stop thinking about: “It’s crucial that the IoT optimizes for trust.”