So far this year, businesses of all sizes have felt the repercussions of the Covid-19 pandemic. But there has been one major adjustment — the transition to a fully virtual presence. In turbulent times like these, businesses have to get strategic with their marketing efforts to continue fueling their growth.
To cope with this virtual direction, social outreach, blogs, webinars, ebooks, discussion forums and virtual events have been on the rise in various industries. Many of these marketing efforts have shown great results in driving traffic, with one of the main strategies in the B2B world being webinars.
The Value of Hosting Webinars
Webinars are an important tactic that telecom resellers can utilize to educate their audience about their products, services and solutions. Webinars allow resellers to bypass traditional marketing techniques and instead, hone in on relatable and engaging content that positions them as experts within the industry.
To help generate the results you’re looking for, we want to share with you some of the many advantages of hosting webinars.
Humanize Your Brand
Webinars present the opportunity to personalize your brand and allows your audience to place a name with a face. This approach lets your audience feel like you are talking with them versus at them. Engaging with your audience through webinars enhances your ability to position your brand better, creating a sense of credibility for your products, services or solutions.
Build Relationships
Establishing rapport with your audience can easily be done through webinars. People want to talk to people. By showing your audience your business is run by people just like them, you can create a deeper connection. This helps foster a positive relationship and opens the door to more real-time conversations and other networking opportunities.
High-Quality Lead Generation
Webinars are so effective because they give businesses the chance to educate potential leads. With most webinars, some form of registration is required. When someone registers for a webinar, you now have new leads who have shown an interest in what you’re presenting.
And, by successfully demonstrating your product, service or solution, you put the spotlight on the value your business has to offer. With proper planning and promotion, a successful webinar can bring in lots of new leads.
Successful Webinars Can Lead to New Clients
Donna Renee of AdvantageIVR, participated in a webinar with SkySwitch earlier this year that showcased the potential of using voiceover-as-a-service (VOaaS) for your business. The same day this webinar aired, Donna Renee saw an influx of new business leads and even gained a new client. Many telecom resellers were unaware of the benefits of using VOaaS, and it wasn’t until this joint webinar that she was able to educate resellers on the value that her services bring to the table. Click the audio file below to listen to her success for yourself.
Be Seen As An Expert
Businesses are always looking for new ways to engage their audience. By hosting weekly or monthly webinars you are immediately adding value to your brand. If done correctly, webinars can continuously keep your audience engaged and coming back for more.
Businesses can position themselves as an expert in the field by simply tailoring their webinar content to their audience’s real-time wants and needs. It is easy to support this positioning by encouraging your audience to ask questions and give feedback during live sessions. This shows that you are knowledgeable and able to completely back your products, services or solutions.
The Cloud Voice Alliance
If you are not familiar with the Cloud Voice Alliance, we are a marketing hub for telecom resellers, providing white label marketing assets and other educational resources. For more helpful marketing tips and blogs like this, make sure to subscribe to our newsletter. And, remember, resellers just like you can easily become a member of the CVA and leverage the technology and talent of a nationwide network by signing up here.
We would love to hear from you to discuss how we can help evolve your business’s marketing strategy!